With festive season around the corner, Flipkart Wholesale, the digital B2B marketplace of Walmart-owned Flipkart Group, announces the expansion of its footprint to 12 more cities in the country. The new cities on Flipkart’s wholesale map are Ghaziabad, Faridabad, Mysore, Chandigarh Tricity, Meerut, Agra, Jaipur, Thane-Bhiwandi-Ulhasnagar, Greater Mumbai, Vasai-Virar-Mira-Bhayanadar, Thane (Kalyan-Dombivli) and Thane (Navi Mumbai). The company will expand its operations to these cities with its Fashion products, while its yearly

plan also includes expansion into categories such as Home & Kitchen and Grocery.

In a statement, Adarsh Menon, Senior Vice President and Head - Flipkart Wholesale, said, “As we enter the festive season, we are excited to be scaling up our offerings across 12 cities, aiming to create more opportunities for MSMEs and Kiranas. From trendy Jaipuri Kurtis to evergreen Mysore Silk Saris, we aim to help small businesses embrace the digital transformation and emerge as more robust businesses.

He added, “Since the launch we have partnered with several leading brands, and enabled ease of doing business digitally for SMBs and Kiranas by helping them leverage micro-market level B2B and B2C insights from the Flipkart ecosystem to better understand customer demands specific to their area so that they can buy and sell the right products. We’re excited to see our initiative contributing to the prosperity of MSMEs, Kiranas and creating lakhs of new & exciting livelihood opportunities in India.”

Flipkart’s wholesale division kick-started its operations earlier this month, catering in three cities — Delhi, Gurugram and Bengaluru. Flipkart was founded by Sachin Bansal and Binny Bansal in 2007, and was acquired by Walmart for $ 16 billion in 2018. Flipkart group’s subsidiaries include the Indian fashion giant Myntra, and the digital payments solution PhonePe, India's fastest growing digital payments.