Force Motors Ltd, an automobile giant, has teamed up with Zoho Corporation, a global tech firm, to facilitate complete digital transformation within its dealer network.

As part of this initiative, Force Motors will implement Zoho's advanced Customer Relationship Management (CRM) system and Dealer Management System, along with a suite of 12 AI-driven front office applications, throughout its network across the country.

This partnership signifies a significant achievement under 'Project DigiForce,' which is Force Motors' program for digital transformation designed to foster innovation, boost productivity, and enhance customer satisfaction.

In a company statement issued here, Force Motors Managing Director Prasan Firodia, commenting on the partnership says, "Through Project DigiForce and our partnership with Zoho, we are aiming for a significant transformation in the way we deliver customer experience. The technology solutions from Zoho will enhance the capabilities of our dealers and distribution partners in India as well as in global markets."

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"Our collaboration with Zoho, a global technology leader rooted in India, aligns perfectly with Force Motors' commitment to promoting innovation and technology development in the country," he added.

The cloud-based, integrated solution will take the place of outdated legacy systems, introducing advanced capabilities to modernize operations in marketing, sales, and service, among other areas.

Force Motors has a network of over 200 dealerships, 70 authorized service centres, and 30 parts centres throughout India, in addition to international distributors in more than 40 countries.

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The new Customer Relationship Management and Dealer Management System will allow dealer and distributor partners to function more effectively by boosting sales and service productivity, enhancing customer satisfaction at various touchpoints, and supporting overall business operations.