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Ford Joins Forces with Google to Accelerate Ford's Transformation Plan

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Google and Ford announce a first-of-its-kind partnership to create unique services and capabilities for Ford and Lincoln customers, and to accelerate Ford’s transformation plan. Additionally, Ford has also joined hands with Google Cloud to leverage Google’s expertise in data, artificial intelligence (AI), and machine learning (ML). As a part of this new, six-year partnership—and beginning in 2023—millions of future Ford and Lincoln vehicles at all price points will be powered by Android, with Google apps and services built-in.

In the aftermath of the partnership, Ford and Google are establishing a new collaborative group, Team Upshift by collaborating the talent and assets of both companies. Team Upshift will push the boundaries of Ford’s transformation, unlock personalized consumer experiences, and drive disruptive, data-driven opportunities. This may include projects ranging from developing new retail experiences when buying a vehicle, creating new ownership offers based on data, and more.

In the aftermath of the partnership, Ford and Google are establishing a new collaborative group, Team Upshift by collaborating the talent and assets of both companies

“As Ford continues the most profound transformation in our history with electrification, connectivity and self-driving, Google and Ford coming together establishes an innovation powerhouse truly able to deliver a superior experience for our customers and modernize our business,” said Jim Farley, President and CEO of Ford.

Commenting on the occasion, Sundar Pichai, CEO of Google and Alphabet, said, “From the first moving assembly line to the latest driver-assist technology, Ford has set the pace of innovation for the automotive industry for nearly 120 years. We’re proud to partner to apply the best of Google’s AI, data analytics, compute and cloud platforms to help transform Ford's business and build automotive technologies that keep people safe and connected on the road.”

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