CIOInsider India Magazine
INFLUENCE OF TECHNOLOGY IN ART APPRECIATION AND SALES
As a first thought, we wonder how technology and art are interlinked. But the truth is both, art and technology, are inexorably linked.
It doesn’t matter if we analyze the past or modern world, art evolves as the technology evolves. Digital art is a new form of art with the development of technology. Architecture, sculptures, and classical paintings all have been influenced by technology in the modern world.
Here is an overview of how technology has affected art and helped it in its business evolution.
Environmental Impact:
Technology has helped art in adopting methods that not only lead towards a sustainable market but also keep it environment friendly.
There is a reduction of waste by the art industry with the help of technology. According to research paper writing service , use of the digital tools to promote the art has reduced the use of promotional material and pamphlets. Artists now use little material for the creative process as they can create, edit, and finalize their products using computer and software tools.
All these changes have helped to reduce waste and making the industry environment friendly.
Accessibility:
Technology has influenced the art to make it accessible to more public. In the past, people who were interested in or had a passion for arts only visited the art galleries and exhibitions. Now with more online platforms available for the artists, it has a reach to the audience who is interested in art but do not have resources to visit the exhibition. These resources can be in the form of finance or time.
This improvement in accessibility with the help of technology has enhanced the appreciation of arts.
Business Dynamic of Arts:
Technology has eased the process of running a business related to different arts. It has made the sale process more transparent and streamlined it for vendors and artists.
Art pieces can now be auctioned online thus increasing the audience of business globally. Online auctions have added a significant number of new bidders from different parts of the world.
This change in business methods has broadened the scope and depth of the art market. It is one of the major influences on the sale and purchase of the arts.
Social Media and Promotions:
Technology has not only provided the opportunity of online auctions to the big art houses thus improving their business but also provided the platforms to small galleries and individual artists to promote their work among people.
Social media platforms are one of those technological innovations that have made it easy for everyone to showcase their artwork. These platforms have revolutionized the marketing method. Now, anyone with no budget can promote their product online.
If the work is good enough it will get recognition at some stage. It may take time for local galleries and artists to make a name of them but there is an opportunity, thanks to technology.
Conclusion:
There may be a few negative effects of technology on arts. But it has affected the sale and appreciation of arts positively. It has created great opportunities for arts to evolve and enhance its market while keeping it environment friendly.
