Livguard has revealed its partnership with Punjab Kings for the 2026 season of the Indian Premier League, joining as the team’s Exclusive Power Partner.

The collaboration seeks to utilize the scale and cultural impact of the IPL to enhance Livguard’s energy solutions story, prioritizing visibility, fan interaction, and mainstream significance. By utilizing jersey branding, player-driven content, and on-site activities, the brand aims to engage a broader audience nationwide.

As a leading sports property in India, the IPL remains an influential platform for brands to connect with consumers on a large scale. For Livguard, this partnership enhances its enduring relationship with the tournament, allowing it to expand beyond brand recognition and engage in more profound discussions with consumers about reliability, sustainability, and daily energy requirements.

The partnership also reflects the brand’s wider aim of promoting smarter and more sustainable energy options, as households and businesses in India increasingly look for efficient and future-oriented solutions.

Livguard’s range includes inverters, inverter batteries, automotive batteries, and solar solutions, solidifying its role as a complete energy solutions provider.

Rakesh Malhotra, Founder, SAR Group says, “India’s energy future will be defined not only by generation capacity, but by how securely, intelligently, and efficiently energy reaches homes and businesses. At a time when the country is placing growing emphasis on energy efficiency, resilience, and sustainability, this association gives us a powerful platform to take that conversation to a wider audience. At Livguard, we believe the future will be shaped by intelligent, dependable, and future-ready energy solutions that strengthen energy security and support modern lifestyles. IPL is an emotion for the country, and it gives us the scale to bring this message into mainstream focus and reinforce why such solutions are becoming essential for a modern India.”

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Satish Menon, CEO, Punjab Kings says, “We’re pleased to welcome Livguard as our Exclusive Power Partner for the upcoming season. Their focus on reliability and future-ready energy solutions aligns well with the way we think about building a consistent and resilient team environment. We look forward to working together and creating meaningful engagement for fans over the course of the IPL.”

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Saurabh Arora, CCO, Punjab Kings adds, “Partnerships like these are about finding a natural fit, and Livguard’s values integrate seamlessly into our larger ecosystem. Through this collaboration, we aim to build a steady and authentic connection with fans while delivering value for the brand at the same time.”

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As part of the partnership, Livguard and Punjab Kings will collaborate on player-led engagements, digital campaigns, meet-and-greet initiatives, and immersive fan experiences. The association aims to strengthen consumer connect while reinforcing Livguard’s positioning in reliable and future-ready energy solutions.