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Meta Rolls Out Generative AI Tools to all Advertisers

CIO Insider Team | Thursday, 5 October, 2023
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According to reports, Meta Platforms, a social media company has begun rolling out generative artificial intelligence (AI) technologies that can generate material such as image backgrounds and variations of written text for all marketers.

In May, the business began testing these capabilities by providing access to a restricted number of advertisers in a testing playground. The tools will be available in Meta's Ads Manager and will be fully implemented next year.

The launch represents the company's first effort into incorporating generative AI technology into its products for mining massive volumes of historical data to develop new content such as literature, art, and software code.

The company said last week that businesses will soon be able to use AI for business messaging on Messenger and WhatsApp to communicate with consumers.

Meta's AI portfolio includes the language model Llama 2 and Meta AI, an AI chatbot that can generate text responses and photo-realistic graphics.

Recently, the company launched new AI experiences across its family of applications and devices, including the testing of 28 AIs with distinct hobbies and personalities for users to connect with and delve further into. While they work on enabling you to connect directly with these AIs through chat services.

Meta's AI portfolio includes the language model Llama 2 and Meta AI, an AI chatbot that can generate text responses and photo-realistic graphics.

Many of these profile photographs appear to be recognized since it has worked with well-known public individuals to embody some of these AIs - but these familiar faces are only representing the characters, not the characters themselves. Meta manages the public-facing social profiles and related visual content development.

When it generates photos for social postings using AI, it adds the hash tag #ImaginedWithAI to the post, as well as a watermark in the lower left corner of the image.

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