Metaforms, a technology startup that streamlines processes for consumer marketing companies using AI agents, has secured $9 million in a Series A funding round led by Peak XV Partners, joined by Nexus Venture Partners and Together Fund.

Established in 2022 by Akshat Tyagi and Arjun S, Metaforms will primarily use the funding to recruit talent dedicated to projects such as report generation and voice-oriented research. Metaforms asserted that its AI agents streamline survey programming, data processing, and vendor management.

This enables the marketing agencies to manage additional projects. Metaforms introduced its product six months prior and stated that it has partnered with four market research firms. The service handles more than 1,000 surveys each month.

The startup stated that the significant challenge for market research firms, due to the increasing demand for their services, is heightened expectations from clients regarding quicker turnarounds, competitive pricing, and varied capabilities. Their existing systems, which rely on manual processes, often fail to meet customer needs.

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Peak XV Partners MD Shailendra Singh states, “Metaforms is growing quickly by allowing major research agencies worldwide to automate processes like survey programming and data processing with their range of AI agents."

"They are addressing a significant challenge faced by the whole industry." "The hallmark of the Metaforms team is that focus and capacity to grasp customer needs and tackle them with generative AI thoroughly," states Jishnu Bhattacharjee, Managing Director, Nexus Venture Partners.

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In its upcoming plans, Metaforms intends to enhance its AI agents with new features, including voice research, automated report creation, and broader language support. The aim is to handle more than 100,000 surveys annually.