In a statement issued by Microsoft, Sundar Srinivasan, General Manager – AI & Search, Microsoft India, said, “Underlining our commitment to helping empower every business to achieve more, Microsoft has added Hindi to the already robust set of international languages supported by Text Analytics service. We are helping brands break language barriers and reach out to Hindi-speaking customers to understand the customer’s sentiment about their products, services, and broaden their user feedback reach. With this release, we are bringing in cutting edge cloud services, AI, and natural language processing to deepen the trust between brands and customers in India.”

Azure Cognitive Services is powered by the latest AI models and leverage Natural Language Processing (NLP). The applicability of the solution includes sentiment analysis, opinion mining, key phrase extraction, language detection, named entity recognition, and PII detection. The addition of Hindi makes the number of languages supported by the Text Analytics service 20. Other prominent languages supported include English, French, Italian, German, Spanish, Portuguese, Dutch, Swedish, Norwegian (Bokmål), Danish, Finnish, Polish, Greek, Russian, Chinese (traditional), Chinese (simplified), Japanese, Korean, and Turkish.