OpenAI has bought personal finance company Hiro Finance, with co-founders Ethan Bloch and Rushabh Doshi revealing the agreement on Monday. The transaction's financial specifics were not revealed.

The acquisition seems to be aimed at acquiring talent, as Hiro plans to cease its product operations on April 20, 2026, and will permanently erase user data from its servers by May 13. Bloch mentioned that employees from Hiro will be integrated into OpenAI, but did not indicate the number of team members.

In a communication to users, the Hiro team announced that the company would cease onboarding new users right away. The product will stop working on April 20, and users have until May 13 to retrieve their data before it is deleted.

The firm announced it had developed an AI-powered personal finance application intended to function as a “personal CFO,” assisting users in budgeting and managing their finances. It stated that becoming part of OpenAI would enable it to chase this vision on a broader scale.

"For those who depend on Hiro, I understand this may seem abrupt. We apologize for not being able to extend the service any further," the company stated in its message to users.

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Established in 2023, Hiro introduced its AI financial planning tool approximately five months prior. The tool enabled users to enter information like salary, debts, and expenditures, then produced various financial scenarios to assist in decision-making.

The startup aimed at enhancing precision in financial calculations and provided users with a method to confirm results, Bloch stated during a product demo.

Bloch stated that he and his team would move to OpenAI as a component of the agreement. In a LinkedIn post, he stated that the decision would assist in expanding Hiro’s initial aim of enhancing financial wellness.

“Getting to know the team at OpenAI made it evident that collaborating would allow us to chase that vision on a much larger scale,” Bloch stated.

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He noted that the goal of both Hiro and his earlier project Digit remains the same, aimed at enhancing access to financial advice.

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Hiro received support from investors such as Ribbit, General Catalyst, and Restive. The startup did not reveal its funding to the public. Bloch earlier established Digit, a digital banking platform, which was purchased by Oportun in 2021 for over $200 million, as stated by Oportun.