Just days after Zomato increased its platform fees, its nearest rival, Swiggy, has also made a move, implementing a new platform fee of Rs 17.58, up from the old fee of Rs 14.99. This represents a 17 percent rise in platform fees.

Swiggy's updated platform fees are reflected in the app, with the food delivery leader informing users that the fee increases will assist the company in "operating and maintaining the Swiggy platform."

This follows Zomato increasing the platform fee by 19 percent. The rise resulted in an extra Rs 2 for food deliveries.

It is important to point out that the platform fees for Swiggy and Zomato are currently comparable, approximately Rs 17.58, inclusive of GST.

Swiggy's most recent increase in platform fees occurred in September, when it was elevated by 20 percent to Rs 14.99. The recent increase occurs amid heightened inflation concerns and the state election in West Bengal.

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Swiggy's shares are up by half a percent in trading on Tuesday. Nevertheless, the stock has decreased nearly 30 percent on a year-to-date basis.

Of the 28 analysts following the company, 23 have a 'buy' rating, three advise a 'hold,' and two recommend 'sell,' as reported. The average consensus price target for 12 months suggests a potential increase of 59 percent.

Conversely, Zomato presents a comparable upside potential of 59 percent, with 30 of the 33 analysts monitoring the firm holding a 'buy' recommendation on the stock.

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For users, the rise might appear minimal for each order, but it accumulates over time. Regular users of food delivery apps may experience a significant increase in their monthly expenses.

The timing of the walk is also important. This arises amidst worries over high inflation and against the backdrop of state elections in West Bengal, where consumer sentiment and spending behaviors are monitored carefully.

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Increased platform fees, along with delivery fees, packaging expenses, and surge pricing during busy times, may raise the total expense of ordering food beyond previous levels.