WorkIndia, a recruitment platform for blue and gray collar workers based in Bengaluru, has raised Rs 97 crore in a Series B funding round led by Aavishkaar Capital.

BEENEXT Capital, an initial supporter of the firm, also took part in the round, investing Rs 22 crore, while Aavishkaar invested Rs 75 crore.

WorkIndia announced that the money will be used to enhance its technology infrastructure, improve the process of matching employers to candidates, grow its reach in areas with high hiring needs, and create new product features.

The company stated that the new funding arrives as it gets ready to expand its operations and increase its presence among job seekers and small enterprises throughout India.

Functioning within a large yet significantly fragmented labor market, WorkIndia emphasizes employment for blue and grey collar positions across over 50 categories, such as delivery services, retail, telecalling, field sales, and warehouse operations. Its services are commonly utilized in smaller cities and towns, where formal hiring networks are scarce and employers frequently face challenges in locating dependable talent.

The platform has progressively established itself as a recruitment ally for micro, small, and medium enterprises (MSMEs), providing faster and more organized hiring solutions to companies that usually do not have specialized human resources teams.

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"Blue-collar and grey-collar workers form the foundation of India's economy." “Our goal is straightforward: to establish a clear, technology-focused job platform for this workforce,” stated Nilesh Dungarwal, Co-founder and CEO of WorkIndia.

WorkIndia’s roster of investors originates from its foundational years and features BEENEXT Capital, Beenos, Xiaomi, Persol Venture, SBI Tokyo, Insitor Impact Fund, and the Yamauchi family office.

"Identifying fruitful employment opportunities for the expanding blue-collar workforce is essential for ongoing growth and social stability in India, and WorkIndia is at the forefront of revolutionizing this sector," stated Sanchayan Chakraborty, Partner at Aavishkaar Capital.

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In January 2023, the firm secured approximately $12 million in a pre Series B funding round spearheaded by SBI Holdings, the Yamauchi No.10 Family Office, and various other investors.

The blue and grey collar job market continues to be under digitized and inadequately aligned with demand, especially in Tier II and III cities and smaller towns.

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Platforms operating in this area seek to tackle what many refer to as systemic information imbalance through the use of mobile-first tools, geo-tagging, and algorithmic matching. The magnitude of the opportunity accounts for ongoing investor interest.