Foodtech firm, Zomato is trialing its priority delivery that calls for an additional payment of Rs.19 to 29 per order aiming towards fast delivery to customers.

Customers can use the function ‘pay later’ which states placing of orders at any moment before the meal is delivered.

Zomato Gold loyalty club members are promised free delivery and other perks, but they are also required to pay the additional fee for expedited deliveries.

The foodtech firm is anticipated to lay out its March quarter earnings in the coming weeks, but its stock price is rising due to growing profitability in its main business, include the vigorous growth of its quick commerce division, Blinkit.

The meal delivery division is said to have witnessed a 30 percent year-over-year gain in adjusted revenue in the December quarter, totalling up to Rs.2,025 crore on a consolidated basis. Blinkit even saw the doubling of its sales to Rs.644 crore.

During the same period last year, Zomato registered a consolidated net profit of Rs.138 crore as opposed to a net loss of Rs.347 crore. From Rs 1,948 crore to Rs 3,288 crore in revenue, there was a sharp increase.

The stock of the company is selling at a premium of more than 100 times forward earnings compared to its global peers, such as Uber, Deliveroo, and Meituan.

Users can check out from their cart and make the payment later with the "pay later" feature, which is optional. Orders up to Rs 9,000 can't, however, choose to pay later.

Prepaid wallets or payment methods are already available from the company within the app.