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Orient Cables: Uncompromised Quality is Always a Winning Formula

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Vipul Nagpal,Director

Vipul Nagpal

Director

Over the past close to two decades, Orient Cables (India) Pvt Ltd has become a household name in the country, having established its brand persona as a major manufacturer of a wide range of Data cables, CCTV, Coaxial Cables, Control Cables, Earthing/ Grounding cables, Instrumentation Cables, Round flexible cables, and Domestic wires. The success of Orient can be traced back to its exceptional manufacturing facilities located in Bhiwadi, its seamlessness in supply chain management, and a unique R&D division. The company also boasts a dedicated, highly experienced support team that coordinates order processing, manufacturing, material handling, and shipping, ensuring quick turnaround time regardless of the product being custom made or a standard item. Thanks to this, Orient has always been at the forefront of innovation, designing, & development driven by its vision to replace expensive imported cables with indigenous products. CIO Insider engages in an exclusive chat session with one of the company’s directors, Vipul Nagpal.

In conversations with Vipul Nagpal, Director, Orient Cables (India)

As an industry leader with close to two-decades of experience, how is Orient setting and resetting benchmarks in networking cable manufacturing?
In order to ensure the best inputs in our

manufacturing process and in turn set the quality standards at the highest level, we import our machinery and raw materials from the world’s leading providers. In addition, we also have a dedicated Quality Control and R&D center called ‘The Connect Lab’. This couples with strict internal systems and monitoring infrastructure that ensure standardization and seamless supply of world class products.

What are the unique factors and ethos that have helped Orient create and maintain such an intact reputation over such a long period of time?
Despite the fact that the rates of raw material fluctuate very frequently in our industry and we suffer inverted duty drawbacks in our line, which means we often pay import duties on raw material at higher rates than finished products, we never compromise on the product quality. We absorb all these volatilities and consistently offer our customers superior quality and lowest prices every single time, while our competitors import the same finished products at zero duty from china. Above all, we also have a dedicated customer service that is available 24x7x365 days.

We absorb all these volatilities and consistently offer our customers superior quality and lowest prices every single time

Brief us about your products portfolio.
We manufacture everything from networking cables, including Cat5e, Cat6, & Cat6a Copper Cables, to Optical Fiber Cables, CCTV cables (3+1 & 4+1), Copper & OFC assemblies, Coaxial cables (RG series – up to 100P), Low Voltage Power Cables, Patch Cord, Multi Pair Cable, Control Cable, Instrumentation Cable, and Industrial Wire & Cable. We also have a number of upgrades in the pipeline that are in line with the global trends.

Tell us about your manufacturing facilities and supply chain.
We have two state of the art manufacturing facilities in Bhiwadi, Rajasthan. Our ISO: 9001-2000 certified facilities are home to a well-trained workforce who are instilled with the concept of just-in-time and primed to run all the functional departments at optimum levels to ensure continuous supply of products, constant up-gradation, and our growth as an organization. Our cable manufacturing units have more than 15 modern insulation lines working on PVC, LSZH and PE and is home to independent, fully equipped quality testing labs – an essential part of our reputation in the market. That labs regularly test finished products with respect to the latest industry (domestic and international) standards such as ISI, UL, VDE, MIL, BS, CE, and DIN.


Garima Nagpal, Director

Going forward, what are the opportunities that you foresee in the industry? What’s the future roadmap?
We are eagerly awaiting for the union government’s response to the plea from our industry pertaining to inverted duty structure. On the other hand, we are aligning ourselves with and working relentlessly under government initiatives like BharatNet and Ghar Tak Fibre to do our bit in enabling fiberization in the country and digitalization of our economy. Going forward, we will also keep on expanding our manufacturing capacity in order to satisfy the market demands, and in turn fulfil India's need for connectivity.

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