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Promise on Performance is the Mantra for Cloud Startups

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Sujith Vasudevan, Managing Editor

Things have finally turned around for Indian startups, especially in the digital transformation arena, thanks to the emergence of work from home paradigm. With the inevitability of work from culture, the organizations across the world have commenced perceiving migration into the cloud as a profit center rather than a cost center.

If CIOs previously had a long process in front of them in terms of convincing and negotiating with the board before implementing cloud, today, the

management is ready for new tech even before the CIOs are. The organizations well understand the need for cloud and the concept of work from anywhere and from everywhere.

India is certainly one of the major service providers of the world, more so with regard to its IT sector, and the surge in cloud waves around the world can be interpreted as field days for Indian cloud solutions startups. While the larger players will continue to dominate the segment, the explosion in global demand coupled with the manifestation of capabilities is the key for startups and smaller cloud solutions providers. For instance, the Salesforce’s venture arm is leading a $15 million financing round in homegrown cloud startup Darwinbox. It's the US giant’s first in India and its only investment in Asia outside of Japan.

A recent NASSCOM report, the Indian cloud computing market is currently valued at $2.2 billion and is expected to grow at a whopping pace of 30 percent (year-on-year) to reach $7.1 billion by 2022. In order to squeeze the benefits out, cloud startups will need to assure the market in terms of performance, cost optimization and security to host that kind of workload. Enterprises demand 100 percent SLAs around performance, and giving it to them exactly will be the key for cloud startups. In this issue of Cloud Startups, we elucidate the tales of a bunch of startups that are in a sweet spot to leverage the exponential growth of the cloud market in our country.

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