Accenture, an international professional services company, has launched a generative artificial intelligence studio in Bengaluru, the technology capital of India. The studio is developing a whole stack of genAI functions for companies that they can use to optimize their business processes.

Accenture's data and AI team and clients co-create solutions for modern data and AI foundations, large language model (LLM) architectures, ecosystem partnerships, and enabling and responsible AI frameworks.

Located in the Accenture Innovation Center, the studio offers its proprietary genAI model "switch", customization techniques, model management services and dedicated training programs.

Senthil Ramani, global lead – data and AI, Accenture says, “Our Bengaluru studio will help our clients around the globe prioritize capabilities across the entire value chain and make the shift to scale their AI investments, rapidly and responsibly.”

Ramani added that customers today understand the enormous potential of genAI in optimizing and reinventing their business, thus opening up new growth opportunities. But to realize the full potential of their AI investments, they must drive value in every business they choose to reinvent with generative AI.

The studio is part of the company's $3 billion investment in data and artificial intelligence. The study found that 74 percent of C-suites plan to increase spending on AI in 2024, a 50 percent jump from last year, as companies look to develop key models based on their proprietary data.

“The studio in Bengaluru offers robust generative AI capabilities combined with a wide range of world-class technology services, and in-depth industry knowledge that is the hallmark of Accenture’s Advanced Technology Centers in India,” says Mahesh Zurale, global lead – Advanced Technology Centers Global Network, Accenture.