Adobe introduced a set of artificial intelligence tools designed to assist corporate clients in automating and personalizing their digital marketing efforts, aiming to counter rival offerings from autonomous tools by startups like Anthropic.

A downturn in software stocks, triggered by the emergence of AI tools capable of automating an increasing array of human tasks, is putting pressure on companies such as Adobe and its competitors, as investors assess the risk from products by Anthropic and OpenAI.

Adobe's shares increased by 2.2% during morning trading. At the last close, the stock has decreased roughly 30% this year.

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Adobe announced that the new suite, called CX Enterprise, utilizes AI agents to assist businesses in managing their customer interactions.

The software design company is collaborating with various tech firms, such as Amazon, Microsoft, Anthropic, OpenAI, and Nvidia, to guarantee that its new AI system is compatible with multiple platforms.

On Friday, Anthropic introduced Claude Design, an experimental tool enabling users to generate visuals like prototypes, slide presentations, and one-page documents through its chatbot.

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Adobe enables individuals everywhere to conceive, craft, and realize any digital experience. From creators and learners to small companies, large corporations, and nonprofit groups — clients select Adobe products to brainstorm, cooperate, enhance productivity, foster business growth, and create exceptional experiences.

Adobe's AI aims to boost users' creativity, intelligence, and ingenuity, enabling them to work more quickly, prioritize effectively, and achieve greater results.

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More than 20,000 international brands have established their businesses using Adobe, utilizing a range of Adobe solutions that integrate data, content, and customer experiences to enable genuine one-to-one personalization. This encompasses unifying all customer data sources through AEP to provide thorough real-time insights and manage cross-channel experiences, with AEP currently facilitating over one trillion experiences annually across worldwide businesses.