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Amazon to Start Commercial Sale of 'Echo Frames'

CIO Insider Team

A year after launching ‘Echo Frames’ as part of its invitation-only, experimental device unit – ‘Day 1 Editions’, Amazon announces the general availability of the device, which lets you talk to Alexa. The company also announces several updates to the new version of Echo Frames.

The company proclaims improved audio quality, longer battery life, new colors, and features that make it easier to interact with Alexa for the new version. It also reveals that the updated Echo Frames has conceived improvements on its open ear audio technology, offering richer and fuller sound compared to the previous version, implicating more clarity in audio and voice capture. Additionally, Amazon divulges that with the new

version, the volume can now be set to automatically adjust at the start of playback based on the noise level of your environment and your selected listening profile—increasing the volume in noisier environments and lowering the volume in quieter environments.

Echo Frames come with non-corrective lenses and are compatible with most prescription lenses

In a blog post, Jean Wang, Director – Echo Frames, Amazon, said, “Customers told us they wanted a choice of colors, so Echo Frames will come in three color options: Modern Tortoise, Horizon Blue, and Classic Black. They are lightweight, splash resistant, and great for daily use with eyewear grade TR-90, carbon fiber, and titanium. Based on feedback, we improved the battery life—now up to 40% longer for continuous playback than the previous generation at 60% volume.”

Jean adds, “Echo Frames come with non-corrective lenses and are compatible with most prescription lenses. Prescription lenses can be fulfilled by any LensCrafters location or your preferred eyewear professional.”

The company has set the price of Echo Frames at $249.99, and announces that the shipping will begin on December 10—just in time for the holidays. The company has also offered a customer loyalty program. The existing Echo Frames customers who purchased Echo Frames as part of Day 1 Editions will be provided with an opportunity to buy the upgraded Echo Frames for just $70.

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