Amazon India plans to extend its quick commerce service, Amazon Now, to 100 cities and increase its micro-fulfilment network to over 1,000 centres, the company announced on April 27, signifying its most ambitious effort in the rapidly evolving rapid-delivery market.

The growth occurs shortly after the ecommerce leader revealed a Rs 2,800-crore investment aimed at enhancing its operations in India, a portion of which is allocated for expanding quick commerce infrastructure.

“Customers still appreciate Amazon Now, valuing our delivery speed, affordability, and variety, particularly the high quality of fresh produce obtained directly from farmers. Motivated by this achievement, we have expedited our growth strategy and aim to extend Amazon Now to 100 cities, supported by a network of over 1,000 micro-fulfilment centers," stated Harsh Goyal, vice president – Everyday Essentials, Amazon India.

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Amazon Now, presently accessible in Bengaluru, Delhi-NCR, and Mumbai, will expand to cities including Pune, Hyderabad, Chennai, Kolkata, Jaipur, Lucknow, Chandigarh, Ahmedabad, Kochi, Amritsar, Mangalore, and Vizag.

The enlarged network will assist in linking over 16,000 farmers with consumers via Amazon Now’s fresh produce distribution system, the company stated.

In 2025, Amazon introduced Amazon Now as its foray into India's quick commerce sector and has consistently broadened the service throughout the last year.

In September, it extended the service to Mumbai following prior launches in Bengaluru and Delhi, indicating a transition from pilot mode to wider distribution.

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At that time, the company reported that daily Amazon Now orders were increasing by 25 percent each month in initial markets, while Prime customers had tripled their shopping frequency after utilizing the service.

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Earlier this month, Amazon announced an investment of Rs 2,800 crore in India to enhance its operations network, which includes fulfilment centres, sortation hubs, and delivery stations, while significantly expanding Amazon Now’s presence in current cities and entering new markets.

This came after a previous announcement in June 2025 regarding a Rs 2,000-crore investment to enhance logistics and technology infrastructure throughout its network in India.