Amazon Web Services (AWS) is set to launch AWS Marketplace a platform to discover and transact software solutions, later this year in India.

AWS India and South Asia President Sandeep Dutta termed it a "UPI moment for enterprise software procurement.”

"Later this year, we will launch AWS Marketplace in India. Think of this as the UPI moment for enterprise software procurement. It's going to come with India-specific features,” says Sandeep.

The marketplace, where customers can discover software, data, and services from across thousands of AWS Partners, will enable transactions in Indian rupees (INR).

Customers will be able to pay using options like net banking, credit cards, and UPI.

Further, Dutta reiterated AWS' commitment to invest $ 16.4 billion (about Rs 13, 87,25 crore) by 2030 to fuel growth and digital transformation in India.

"India is poised to become a $1 trillion digital economy. We continue to deepen our commitment towards India. Our regions across Mumbai and Hyderabad, with a planned investment of $ 16.4 billion by 2030, are ready to fuel the next level of growth in India," adds Sandeep.

SoftwareOne and Amazon Web Services collaborate to assist organizations in finding the appropriate software solution at optimal value while managing ongoing relationships with ISV and SaaS vendors via the AWS Marketplace. They enhance the value of over 3,000 software vendors in the AWS catalog, offering technical knowledge and business advice during your journey.

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AWS Marketplace Services assists in customizing IT solutions and services across 70 categories within the AWS Marketplace — including security, business applications, and analytics. As an AWS Marketplace Skilled Consulting Partner, they simplify the process of discovering, evaluating, purchasing, and implementing software that operates on AWS via a single solution provider.