Global firms, including top Indian information technology firms such as Wipro and Tata Consultancy Services, have started exploring use cases around ChatGPT and other generative AI technologies for their clients as well as use internally.

Wipro chief operating officer Amit Choudhary says that organizations will benefit from a more equipped future-ready workforce who can drive some of the benefits.

“This will be in (areas like) improving efficiency and quality of digital content creation for marketing, search engine optimization, creating virtual knowledge assistants for areas like human resource policies, and improving programmer productivity with coding assistant, AI pair programmer for code generation or debugging,” Choudhary says.

The Bengaluru-based firm is already using Generative AI in many areas like application development (code generation, code conversion, and test data generation), creating content for marketing and knowledge assistants and quality processes to capture service assurance and productivity data to publish initial benchmarks.

Similarly, TCS chief information Officer Abhijit Mazumder says “the new class of AI called Generative AI, which includes recent examples like ChatGPT and DALL-E, will significantly augment employee and customer experience.”

"For example, in service desk scenarios where current chatbots are limited in their capabilities to address complex queries, ChatGPT will be a fantastic technology to deploy. In case an employee wants to understand how to leverage medical insurance for his or her needs, rather than trying to explore the FAQ (frequently asked questions) documents on the applicable policies. Technologies like this can quickly and succinctly answer the question,” says Mazumder.

“Generative AI as a class, of which ChatGPT is just one example, is a significantly different way of approaching creative problems using the help of the Internet. AI will change the way people look at programming as picking 70 percent of already existing source code from open source libraries now becomes easier," says Sid Pai, founder of VC firm Siana Capital.