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Google Launches Virtual Diwali Powered by Augmented Reality

CIO Insider Team

Amidst a prevailing social distancing norms enforced, the news of several state governments banning Firecrackers during Diwali is already stole the fun out of Diwali. But Google has come up with a new solution to celebrate Diwali virtually at home - Diwali @ Home, putting Augmented Reality into good use.

With a new feature added on its Google Arts & Culture app, Google recreates some festival fervor by enabling people decorate their space

virtually with diyas (lamps), detonate virtual anar (firecrackers), for some explosive, playful fun, and imbue their home with a sparkling sense.

Find it with Google Search, simply by searching for ‘Diwali’ on your phone

The company has partnered with over 20 cultural heritage organizations to launch Diwali @ Home. The data collection has resulted in it displaying importance images and immersive online stories, while offering a ride through the festival of lights, its legends and folklore.

Google’s blog quoted, “The colors, food, festivities, and nostalgia of Diwali are shared through new online exhibitions from partner institutions including Chhatrapati Shivaji Maharaj Vastu Sangrahalaya, Indian Museum, National Museum and many more. There is also plenty of hands-on fun for families with a Diwali coloring book with artworks inspired by traditional Indian paintings! Find it with Google Search, simply by searching for ‘Diwali’ on your phone. With the help of a little Google magic, we hope our Diwali @ Home experience adds to your festive cheer as you celebrate in your own way this year, on the Google Arts & Culture app for iOS and Android.”

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