Home and lifestyle direct-to-consumer (D2C) brand Haus & Kinder has secured $3.3 million (Rs 30 crore) in a funding round spearheaded by Sauce VC, with involvement from angel investors like Yogesh Kabra, founder of XYXX; Sangeet Agrawal and Navin Parwal, founders of Mokobara; and the Chona Family, founders of Hocco Ice Cream.

"We aim to become a lifestyle brand while expanding into new areas. We have now ventured into the curtains category,” stated Saket Dhankar, cofounder and CEO.

“After securing funding, we plan to grow our footprint in quick commerce due to significant disruptions occurring in the home and decor segment,” adds Saket.

The D2C brand offers home goods and baby items, maintaining an online presence through ecommerce, quick commerce, and its website.

Also Read: Karnataka to Become Quantum Capital of Asia Soon

Saket says, "Homeowners are renovating their properties significantly more quickly now. There is a shift in consumer behavior aligning with international trends in home decoration."

Manu Chandra, founder and managing partner of Sauce VC says, “The brand’s capacity to identify gaps and address customer needs has distinguished it in a saturated market. This was an unexpectedly large initial cheque amount for us, influenced by strong confidence in the founders and the scarcity of brands in the extensive home linen market."

Chandra mentioned that the company will be increasing its investments in large and late-stage financing for its portfolio firms. Sauce VC, a venture capital (VC) firm, has backed brands like Mokobara, The Whole Truth, XYXX, and Perfora.

Also Read: Jack Dorsey's BitChat Could be Signaling a New Shift in Messaging Paradigms

In the homeware sector, Haus and Kinder is rivaling brands such as Nestasia, 10Club, Homecentre, IKEA, and Tata-owned Westside, which features its own homeware collection.

Venture capitalists are investing in emerging home decor brands since this category is becoming more favored by consumers.

Also Read: The Global Fintech Fest 2025: Enabling Finance for Better World

The Artment raised Rs 10 crore in a funding round spearheaded by Inflection Point Ventures last week. In July, Varee secured $4.6 million in a funding round spearheaded by Peer Capital.