Investment firm KKR has entered into a definitive agreement with BookMyShow to obtain a minority share in the company, which it will utilize to facilitate its upcoming growth phase as it expands its live entertainment sector and enhances its full-stack services across India, according to reports.

BookMyShow was established in 2007 and is managed by Bigtree Entertainment Pvt. Ltd., a company that was founded in 1999. It stands as one of India's top entertainment hubs, with worldwide operations, and markets itself as a comprehensive source for entertainment requirements.

It exists in more than 700 cities and towns nationwide and collaborates with partners throughout the sector.

KKR’s investment demonstrates its belief in India’s entertainment industry and in BookMyShow’s potential to fuel its next growth phase, supported by increasing discretionary spending, a large young consumer demographic, and a rising demand for premier live experiences.

"With extensive consumer access, technological and entertainment resources, the company is set to sustain its growth in a rapidly evolving market," as per reports.

Avendus Capital was the sole financial advisor for BookMyShow, whereas Trilegal functioned as the legal advisor.

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Akshay Tanna, Partner and Head of India Private Equity at KKR says, “BookMyShow has led the way in providing exceptional entertainment experiences in India. We are happy to back BookMyShow as it advances the next stage of expansion in India’s out-of-home entertainment industry. We are confident that BookMyShow will significantly contribute to India’s goal of becoming a worldwide entertainment center and a top venue for prominent artists and performances globally.

He also mentioned that they are eager to merge their extensive local insights with its global investment expertise and network to assist BookMyShow in its upcoming transformation phase and enhance the world-class experiences it provides to audiences throughout India.

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BookMyShow expands KKR’s worldwide collection of media and entertainment investments, which features ByteDance, Chord Music Partners, Epic Games, PlayOnSports, OverDrive, Superstruct, and Simon & Schuster.

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Ashish Hemrajani, Founder & CEO of BookMyShow, stated in the announcement, “We are thrilled to have KKR join us as an investor in BookMyShow. Their worldwide viewpoint, extensive knowledge, and solid grasp of consumer enterprises will be crucial as we begin the next stage of our journey.”