Madison Media, part of Madison World, disclosed the selection of Vivek Das as Chief Digital Officer. He will be accountable to Ajit Varghese, Partner and Group CEO of Madison Media and OOH.

Vivek has more than twenty years of experience in entrepreneurship, digital marketing, integrated media, and digital transformation. In his latest role, he was a member of the India leadership team at EssenceMediacom, overseeing the Google India and Southeast Asia account—WPP's second-largest globally.

His professional experience encompasses leadership positions at agencies like Mindshare and VML (previously Wunderman), and he held the role of Chief Executive Officer at FoxyMoron. Outside of his job, Vivek actively coaches and mentors both LGBTQIA+ individuals and founders of startups.

Ajit Varghese, Partner and Group CEO, Madison Media and OOH says, “Vivek joins us at a pivotal time for the media industry, when clients are seeking deeper consumer connections, seamless experiences and measurable impact.

Also Read: WAVES Summit 2025: Paving Way for Tech Pluralism

“At Madison, we are building an AI-first planning framework and embedding digital-first thinking into everything we do. Vivek’s rich experience across digital transformation, integrated media and business innovation makes him the perfect leader to accelerate this journey.

“With his ability to combine creativity, technology and data, I am confident he will help us push the boundaries of what’s possible and create future-ready solutions for our clients,”Ajit adds.

Also Read: India is now the Global Hub for Global Capability Centers

Vivek Das, Chief Digital Officer, Madison Digital says, “I am thrilled to join Madison at a time of great opportunity and change for our industry. My philosophy aligns with Madison’s client-first, talent-focused and entrepreneurial culture—fueled by restless curiosity and the drive for future readiness. In the era of platforms, LLMs, and Artificial Intelligence, I look forward to working closely with the leadership team to accelerate Madison’s digital transformation, strengthen our leadership in new media, and enhance the value we bring to our clients and the industry at large.”