Maruti Suzuki India (MSIL) announces that it has collaborated with five startups to create solutions focused on enhancing operational efficiency and customer experience, in addition to recycling batteries from end-of-life electric vehicles.

The five startups chosen for the fifth cohort of the Maruti Suzuki Incubation Program (MSIP) are MiniMines, Easework AI, Sarvam AI, Siftly, and CodeMate AI. The incubation program is conducted in collaboration with IIM Bangalore's startup assistance center, NSRCEL (Nadathur S Raghavan Centre for Entrepreneurial Learning).

MSIL announced that MiniMines will create eco-friendly methods for recycling used lithium-ion batteries and retrieving valuable materials from them.

Easework AI will streamline procurement processes for indirect consumables, or non-production goods like office supplies, maintenance materials, and safety gear, utilizing agentic AI, which describes AI systems able to perform tasks with minimal human involvement.

Sarvam AI will implement generative artificial intelligence (GenAI), a technology that produces text, images, or other content, with multilingual capabilities to enhance customer interactions at various touchpoints. Siftly will utilize GenAI to improve brand exposure, while CodeMate AI will accelerate the development of software applications employed in Maruti Suzuki's operations.

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"At Maruti Suzuki, we have been actively working with startups to co-create innovative and practical solutions to address real business challenges. We are delighted to collaborate with five more startups. One of these startups, MiniMines, will support us in safely recycling end-of-life batteries, while the other four startups will help improve customer engagement and drive efficiency across our business operations," says Hisashi Takeuchi, Managing Director and Chief Executive Officer, Maruti Suzuki India.

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Maruti Suzuki announced that it has established several innovation initiatives to assist startups focused on mobility and manufacturing technologies. In the last seven years, it has evaluated approximately 7,400 startups, interacted with over 250, and brought on 38 as partners.

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In addition to the incubation program initiated in 2020, the company operates the Maruti Suzuki Accelerator for growth-stage startups, the Mobility Challenge for established startups, Nurture, a pre-incubation program for conceptual ventures, and FundRays, an investment-readiness program introduced in 2025 for startups that have completed its innovation initiatives.