To strongly establish its future on artificial intelligence, Microsoft is embedding the technology into its search engine Bing and Edge Web browser, by investing billions to compete with Google.

This move by Microsoft is considered as a direct challenge to Google's search engine and browser Chrome, which is based in California. Microsoft is introducing an AI-powered chatbot to complement Bing's search results. The chatbot can summarize web pages, incorporate information from numerous sources, create emails, and translate.

According to estimates, Microsoft plans to exceed its opponent in Silicon Valley by collaborating with OpenAI, the makers of popular chatbot ChatGPT, and potentially create an additional $ 2 billion in search advertising revenue.

Bing, Microsoft's new search engine, seeks to change the way people look for information on the internet. A chatbot integration will assist consumers in narrowing their queries for more accurate and up-to-date answers. Rather than simply showing links to websites, the AI-powered engine will deliver clear and understandable answers by merging information from the web and its own databases. Current-event queries will be based on real-time data from the internet.

ChatGPT was a huge success, attracting a million users in just five days. OpenAI's chatbot also has approximately 100 million monthly active users.

The technology is a significant new advance for the search industry, which hasn't altered much in recent years.

Therefore, the new Bing is driven by OpenAI's most powerful technology, the Prometheus model, which can be informed by real-time Bing data. This means that Bing's chatbot will be able to deliver information on current events, going beyond ChatGPT's present data constraints in 2021.

Users must sign in to a Microsoft account via bing.com/new to be added to a waiting list in order to utilize the new Bing search engine. Users can avoid the waiting by making Bing their default search engine on their PC and scanning a QR code to download the Bing app on their phone. Users will only be able to perform pre-set queries during the initial testing stage. At a later date, the option for free-form inquiries will be offered.