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Microsoft and Semafor Team Up to Support Journalists in Using AI for Content Creation

CIO Insider Team | Tuesday, 6 February, 2024
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Microsoft is collaborating with news organizations and media platform Semafor to support journalists in using generative AI in content creation.

Microsoft will assist the organizations in identifying and improving the protocols and guidelines for the responsible application of artificial intelligence (AI) in news reporting and business operations through these partnerships.

The collaboration between Microsoft and Semafor represents a revolutionary approach to news production, utilizing AI to improve the quality of journalistic work.

With the use of technologies from OpenAI and Microsoft, journalists will be able to utilize Semafor's "Signals" breaking news feed to offer readers analysis and observations on breaking news items.

"Signals" looks to be a game-changing tool that provides a range of viewpoints and in-depth analysis of breaking news items.

This program is a reaction to how the landscape of digital media is changing and how AI technologies are becoming more and more influential.

By fostering ethical AI usage, Microsoft hopes to ensure that technical breakthroughs complement human journalistic talents rather than replace them. This is the goal of Microsoft's larger engagement with the journalism sector.

These endeavors coincide with a pivotal moment as the sector wrestles with the obstacles and prospects posed by artificial intelligence.

The financial details regarding the purchase were not made public, and it occurs at the same time that Microsoft and OpenAI, the company that makes ChatGPT, are being sued by the New York Times for using their published information without permission to train artificial intelligence systems.

According to OpenAI and Microsoft, copyrighted works used for AI product training fall under the legal notion of "fair use," which permits the unrestricted use of copyrighted content.

Microsoft will assist the organizations in identifying and improving the protocols and guidelines for the responsible application of artificial intelligence (AI) in news reporting and business operations through these partnerships.

Beyond merely innovating technology, Microsoft's program also aims to ensure that AI is used ethically in newsrooms. The collaboration with Semafor and other news outlets is a part of a bigger effort to uphold journalistic integrity in the digital age while embracing the advantages of artificial intelligence. In the age of artificial intelligence, Microsoft and its partners are dedicated to creating sustainable practices that support the caliber and reliability of journalism.

To investigate how to integrate generative AI into their work and newsrooms, Microsoft also announced partnerships with journalistic organizations, such as the Craig Newmark Graduate School of Journalism, the Online journalistic Association, and the GroundTruth Project.

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