E-commerce enablement platform Shiprocket announced the launch of Shunya.ai, a multimodal AI engine targeted at MSMEs and D2C businesses. This AI framework is designed to facilitate multilingual commerce, enhance regional customer experiences, and provide scalable automation.

Created in collaboration with Ultrasafe Inc. through a joint venture, Shunya.ai integrates voice, text, and image intelligence in more than nine Indian languages, entirely developed, trained, and hosted in India.

The initiative aims to serve over 100,000 MSMEs within its first year, facilitating time and cost efficiency in cataloguing, marketing, fulfillment, and customer engagement processes.

With this introduction, Shiprocket aspires to leverage India's $1 trillion MSME sector and the expanding digital commerce market, which is projected to reach $350 billion by 2030.

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MSMEs represent over 30 percent of the nation’s Gross Value Added (GVA). Shunya.ai, which is trained on local commerce data, is fully hosted within the country and designed specifically for compliance with domestic regulations and use cases. It utilizes Larsen & Toubro's Cloudfiniti, a GPU-powered infrastructure, to effectively manage its AI operations and maintain data sovereignty.

Shunya.ai will be integrated directly into Shiprocket's seller panel, offering bilingual product listings, ad creatives, GST-compliant invoices, WhatsApp voice-to-order automation, Image-to-alt-text SEO optimization, and sales recommendations. An initial pilot of the LLM has demonstrated a reduction in time spent on catalog and content creation by approximately 30-40 percent, thereby enhancing the speed-to-market for MSMEs.

"We've adapted Shunya.ai from the ground up for Indian languages, commerce workflows, and MSME needs. By embedding it directly into our platform, we're giving over 1.5 lakh sellers instant access to tools that are intelligent, local, and scalable, levelling the playing field for businesses across Bharat," says Shiprocket MD and CEO Saahil Goel says.

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Quick commerce is swiftly growing and penetrating remote regions, creating new opportunities for MSMEs and allowing small enterprises throughout India to cater to the increasing consumer demand for immediate delivery. By 2025, quick commerce is anticipated to achieve a GMV of $5 billion.