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Stupa Sports Expands Southeast Asia Presence with D-Joy Partnership

CIO Insider Team | Tuesday, 8 September, 2026
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Stupa Sports, the leading global AI-powered sports technology and analytics firm, today announced a strategic partnership with D-Joy Pickleball, a professional pickleball club, training academy and tournament organiser based in Ho Chi Minh City, Vietnam, to power two major pickleball events in 2026 with its AI-driven sports technology solutions.

The partnership will see Stupa Sports deploy its technology at the D-Joy Pickleball Tour – Leg 3, scheduled from 9th–13th September 2026, followed by the D-Joy Vietnam Masters 2026, taking place from 24th–29th November 2026. The collaboration also extends into 2027, with Stupa Sports and D-Joy Pickleball signing a Memorandum of Understanding (MOU) to bring Stupa's technology across D-Joy's upcoming pickleball events next year.

As part of the partnership, Stupa Sports will provide an integrated technology ecosystem across both tournaments, combining AI-powered officiating, real-time performance intelligence, and broadcast data to enhance how pickleball is officiated, analyzed, and presented to players, coaches, organizers, and audiences.

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Megha Gambhir, Co-Founder & CEO, Stupa Sports, on the partnership says, “Pickleball is evolving rapidly as a global sport, and technology will play an important role in shaping how the game is officiated, analyzed and experienced. Our partnership with D-Joy Pickleball allows us to bring together AI-powered VAR, real-time match intelligence, and broadcast data across two important tournaments, while also laying the foundation for a longer-term collaboration. We are excited to support D-Joy as it continues to develop professional pickleball in Vietnam and look forward to expanding this collaboration across its events in the years ahead.”

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The partnership further strengthens Stupa Sports' growing international footprint across racquet sports and reinforces its position as an Indian company building enterprise-grade AI solutions for the global sports ecosystem

Sharing his views on this partnership, Hoang Hai Thuy, Tournament Director at D-Joy Pickleball, stated, “This partnership marks an important milestone for D-Joy as we integrate Stupa Sports' cutting-edge AI technology into our tournaments. It enhances officiating accuracy, delivers deeper performance insights, and elevates the overall experience for players and audiences. We are excited to work with Stupa on this long-term collaboration to drive the growth of professional pickleball in Vietnam and the region”

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The partnership further strengthens Stupa Sports' growing international footprint across racquet sports and reinforces its position as an Indian company building enterprise-grade AI solutions for the global sports ecosystem. Over the past few years, the company has expanded beyond performance analytics to develop advanced technologies spanning officiating, live scoring, tournament management, broadcast intelligence, and AI-powered performance analysis.



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