Tech Mahindra, a technology consulting and digital solutions provider, has collaborated with global AI firm Perplexity to embed AI-driven intelligence into its sales operations, according to reports.

Through the collaboration, Tech Mahindra will implement Perplexity Enterprise Pro to equip its sales teams with quicker access to reliable, source-supported insights, allowing them to gain a deeper understanding of customer requirements, enhance engagement, and increase business value.

Reports indicate that the AI-driven platform will assist sales teams in swiftly obtaining trustworthy information, cutting down research time, boosting productivity, and improving customer engagement during the sales process.

"Tech Mahindra will enhance sales performance and provide more personalized, meaningful experiences for customers by equipping sales teams with intelligent tools that facilitate quicker decision-making and a deeper understanding of customers," according to reports.

The program focuses on enhancing sales efficiency, supporting informed choices, and providing more tailored customer experiences.

Also Read: AI Appreciation Day: From Innovation to Transformation

Mohit Joshi, CEO & MD, Tech Mahindra, said, "AI is transforming how enterprises engage with customers, make decisions, and create value. By integrating Perplexity Enterprise Pro into our sales processes, we are empowering our teams with trusted, real-time intelligence that helps them better understand customer priorities, engage with greater context, and deliver more impactful solutions. Tech Mahindra's partnership with Perplexity reinforces our commitment to leveraging AI across the enterprise to enhance customer experiences, improve sales effectiveness, and accelerate business transformation."

Also Read: Karnataka to Become Quantum Capital of Asia Soon

The company seeks to enhance its agility, data utilization, and customer orientation by incorporating AI into its sales and customer engagement strategies, assisting clients in speeding up their digital transformation, according to reports.

Also Read: Moments of Transformation from India's Post-Independence Tech Progress

Aravind Srinivas, CEO and Co-founder, Perplexity says, "Tech Mahindra brings deep enterprise expertise and a strong delivery presence across the world. Putting Perplexity Enterprise Pro in their sales teams' hands gives them fast, source-backed answers when it matters most to clients."