France's Teleperformance signed a $185 million deal with Microsoft to launch its proprietary TP GenAI, the outsourcing group, ahead of its artificial intelligence investor day.

Teleperformance SE will host on Wednesday a virtual meeting with its AI experts to let investors peek behind the curtains of its efforts in the AI race.

The company claims generative AI - algorithms such as ChatGPT that can be used to create new content including audio, text and simulations - will boost efficiency, accuracy and customer experience.

Teleperformance, which employs 410,000 staff in 170 countries, hosts conference calls, maintains pay and salary accounts, and provides automated translations to clients.

Using Microsoft Corp's Azure OpenAI, TP GenAI will help automate simple, low-value tasks and enable our staff to focus on what matters most, adding that some of its existing AI-powered tools are already based on Azure technology.

According to reports, a pilot of TP GenAI has seen up to a 25 percent reduction in call handling time, a 20 percent reduction in email response times, a 90 percent improvement in accurately addressing customer needs, a 35 percent increase in sales conversions, and near real-time insights on customer interactions.

As digital developments are rapidly changing the call centre industry, Teleperformance appointed on Monday its president of transformation Bhupender Singh as deputy chief executive.

This follows the agreement to buy rival Majorel for €3 billion ($3.27 billion) in April, which will make it the sector's top actor with annual revenue of 1€2 billion.

According to the company, at the time that it predicts that 20 to 30 percent of its processes will be automated within the next three years.