By CIO Insider Team
 

Whatfix, the global leader in agentic digital adoption platforms (DAPs) for enterprises, today announced a partnership with PTC Inc., a global industrial software company, to help manufacturers accelerate adoption across Product Lifecycle Management (PLM) environments.

This partnership positions Whatfix as the only agentic digital adoption platform provider partnering with PTC in the PLM segment. Together, the companies will help manufacturers across automotive, industrial equipment, and medical device sectors accelerate operational excellence and maximize ROI from PLM investments by improving user proficiency, workflow execution, and operational adoption at scale.

Manufacturing organizations operate highly complex enterprise environments where engineering precision, compliance, workforce readiness, and speed-to-market directly impact business performance. Yet many enterprises continue to struggle with realizing full value from software investments due to poor adoption and workflow inefficiencies.

A commissioned Whatfix study with Forrester found that ineffective digital adoption costs mid-sized enterprises an average of $10.9 million annually through lost productivity, process inefficiencies, and underutilized technology investments.

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Through the partnership, Whatfix will support manufacturers using PTC Windchill with AI-native in-app guidance, workflow support, and adoption analytics embedded directly within workflows across enterprise applications. The partnership is designed to help engineering and operations teams improve process consistency, accelerate user training and cross-functional workflows, and drive faster adoption of PLM systems.

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Khadim Batti, CEO and Co-founder, Whatfix says, “Manufacturers are focused on modernizing engineering operations while reducing complexity across global product ecosystems. PLM systems are continuously evolving and have become mission-critical to this transformation, but realizing business value depends on how effectively users adopt and operationalize these platforms. Our partnership with PTC reinforces Whatfix’s strategic commitment to the PLM strategy and our vision for the userization of enterprise technology through AI-native experiences that drive operational excellence at scale.”

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“Manufacturers are under growing pressure to improve productivity, compliance, and speed-to-market across increasingly complex PLM environments. One of the most persistent barriers to enterprise software ROI is adoption at the point of work. As digital adoption platforms evolve, their role is expanding from user guidance to workflow enablement, analytics, and measurable business impact across mission-critical applications. Organizations that address this barrier will be well placed to accelerate PLM value realization, improve workforce productivity, and drive more consistent execution across engineering and manufacturing workflows,” says Sharath Hari N, Vice President, Everest Group.