Multinational professional services company, Accenture said today that it has acquired Ahmedabad-based Byte Prophecy, an automated insights and big data analytics company. However, financial terms of the acquisition were not disclosed.

This acquisition will add nearly 50 data science and data engineering experts, with an exclusive focus on insight automation, to Accenture Applied Intelligence. The deal will strengthen existing consulting and technology capabilities that assist clients in areas such as data foundations and advanced analytics. This will in turn help the company meet the growing demand for enterprise-scale AI and digital analytics solutions across the region.

“Across industries, decision making has become

more complex, and businesses are increasingly relying on advanced analytics and AI to ensure insight driven, rapid decision making,” said Piyush N. Singh, Accenture’s market unit lead for India and sales lead for Growth Markets.

Established in 2011, Byte Prophecy has worked closely with Accenture Ventures since 2018 on open innovation efforts, collaborating and co-innovating with Accenture and its clients in Asia Pacific on advanced data and analytics projects.

“Our team has already been working with Byte Prophecy over the past two years, and together we’ve helped clients build the strong data foundations that are the cornerstone for successful AI adoption,” said Athina Kanioura, Accenture’s chief analytics officer and global lead for Applied Intelligence. “Officially making Byte Prophecy’s people and capabilities part of Accenture is a testament to the shared vision of shared success we’ve seen in our joint efforts.”

Accenture said to CIO Insider that its acquisition strategy involves delivering on existing, as well as emerging client needs with speed and scale. Last year the company made significant advances in Applied Intelligence acquisitions in Australia, Spain, North America and the U.K. to boost its portfolio of technologies and help clients across those markets scale AI.

“Our experience working with Accenture has helped us better understand customer pain points and fine-tune our solution to respond with greater agility to clients’ needs,” said Mrugank Parikh, co-founder, Byte Prophecy. “The opportunity to become part of Accenture Applied Intelligence will enable us to jointly build stronger assets and expand our services to more clients in the emerging markets. We are excited about our journey ahead and are looking forward to exploring the wide opportunities this union will bring to our people and clients.”