In a matter of six years, e-commerce giant, Amazon, has accumulated a shipment record worth $ 3 billion from India and has a target of reaching exports for about $ 10 million by 2025.

For the same, the e-commerce giant has commenced upon gathering exports and startups under the Amazon Global Selling Propel (AGSP) responsible for grooming as well as supporting firms in scaling up their business.

Additionally, regarding its Propel Startup Accelerator program, the e-commerce major has introduced another version focused on maximizing exports while launching global brands from the country.

Startups will have the opportunity to pitch their business models to Accel, DSG Consumer Partners, Fireside Ventures, and Sequoia Capital India as part of the program. Kunal Kapoor, a well-known Bollywood actor and angel investor, has joined the program as a mentor.

Amazon has formed a mentorship board consisting of Amazon leaders from India and around the world, VC partners, and other industry leaders who will engage with emerging brands and provide them with tailored resources, 1:1 mentorship, and workshops on global demand patterns and insights on building successful exports businesses through ecommerce as part of the Startup Accelerator.

The company is choosing developing brands and start-ups from India and providing them a grant of $100,000 as well as a $10,000 credit on Amazon Web Services.

The chosen businesses will be connected with venture capital firms in order to improve their business proposition and attract investment.

"We look at a billion dollars as yardstick to measure how a certain program within Amazon is growing. On export, it took as 3 years to get first billion dollar, 18 months to get to second and 12 months to get the third billion dollar. This is all Made in India product," says Amazon India Director for Global Trade Abhijit Kamra.

According to Kamra, Indian exporters may use Amazon to reach customers in every country on the planet. He noted that the program is attracting start-ups and businesses from tier-2 and tier-3 cities.

"We saw great interest, ideas and entrepreneurial spirit in the inaugural season of the program, and we are excited to now bring the season 2. It is part of our commitment to make exports easier for businesses of all sizes and enable USD 10 billion in e-commerce exports from India by 2025," says Amazon SVP for India and Emerging Markets Amit Agarwal.