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Facebook Collaborates with Ray-Ban to Launch Smart Glasses Next Year

CIO Insider Team | Thursday, 17 September, 2020
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CIO Insider Team

Social Media giant Facebook announces its partnership with iconic sunglasses brand Ray-Ban to launch Smart Glasses by 2021 that will allow its users to further connect with people. It was at Facebook’s annual conference, the company’s founder Mark Zuckerberg announced its partnership with EssilorLuxottica to collaborate

with its globally well-known brand. As per reports, the glasses will neither have a display attached to it nor will not fall into the category of AR devices. It is more likely to compete with Snap Spectacles or Amazon’s Echo Frames.

“We’re passionate about exploring devices that can give people better ways to connect with those closest to them. Wearables have the potential to do that. With EssilorLuxottica we have an equally ambitious partner who’ll lend their expertise and world-class brand catalogue to the first truly fashionable smart glasses,” Andrew Bosworth, Facebook’s vice president of the Reality Labs division, said in a statement.

Hugo Barra, VP - Facebook Reality Labs, wrote in Twitter, “Beyond thrilled to finally share a sneak peek of our Facebook partnership with Ray-Ban! Our first smart glasses will launch next year, and that’s just the beginning. The future will be a classic and it's coming in 2021.”

Facebook on Wednesday had unveiled Project Aria — a new research project to build the first generation of wearable augmented reality devices. The company is more likely to test the prototype Aria in the real world with Facebook employees and contractors, starting from this month.

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