With quick commerce emerging as India's next e-commerce frontier, Walmart-supported Flipkart announced that its Minutes service has established a network of 1,000 micro-fulfillment centers—small, strategically situated warehouses designed for minute deliveries—within less than two years of its launch, a goal that Amazon is also pursuing as it grows its fast-delivery operations in the South Asian country.

Flipkart announced it intends to grow its network to 1,500 micro-fulfillment centers by the conclusion of 2026, a swift expansion that will bolster its standing in India's highly competitive quick-commerce market, where Blinkit, Zepto, Swiggy Instamart, and Amazon are vying to enhance infrastructure and attract customers.

According to a recent note from Jefferies, based on existing store numbers and expansion strategies, Flipkart may become India’s second-largest quick-commerce network in terms of micro-fulfillment centers, following Blinkit, which has 2,243 centers. Competitors Zepto and Swiggy Instamart are likewise broadening their reach.

India has become one of the globe's rapidly expanding quick-commerce sectors, with businesses competing to create networks that can provide items ranging from groceries and beauty goods to electronics in just minutes.

Blinkit, which is owned by the food delivery service Eternal, continues to lead the market, while Zepto, Swiggy Instamart, Flipkart, and Amazon are making significant investments to widen their reach and attract consumers.

In recent months, the competition has grown fierce as Amazon speeds up the expansion of Amazon Now, which is now offered in over 15 cities and runs more than 500 micro-fulfillment centers.

The firm aims to extend its service to 100 cities featuring over 1,000 micro-fulfillment centers while diversifying its offerings beyond groceries to include items like clothing, electronics, and home goods.

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The change is also reflected in purchasing trends on Flipkart Minutes, which debuted in August 2024. Kunal Gupta, head of Flipkart Minutes, informed TechCrunch that demand is rising from sectors like electronics, beauty, and personal care products instead of solely groceries.

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He stated that orders on the platform have surged roughly 400percent compared to the previous year, and customer retention has risen 20percent annually. Both numbers originate from the company and were not independently confirmed.

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Gupta stated, "What started as a method to meet daily needs has transformed into a completely different shopping behavior for millions of Indians. Customers are not only placing more orders; they are changing how they order.”