The AI marketing platform JustAI has secured more than $17 million in a Series A funding round spearheaded by Base10, with contributions from Y Combinator and Peak XV Partners.

The round included participation from strategic investors and operators, such as growth leaders from Anthropic and Chime, HubSpot's CTO, along with the founders of Vapi and Eppo.

The new funding will be allocated to grow the company's engineering and market-entry teams, enhance its agentic AI framework, and broaden its platform for e-commerce and B2B marketing applications. The company aims to grow its engineering workforce and investigate prospects in India.

Established by Neha Mittal and Jeff Hara, JustAI provides an AI-driven platform that assists businesses in automating marketing personalization, experimentation, and decision-making. The platform merges strategy, creativity, decision-making, and data agents to assist marketing teams in executing and optimizing campaigns on a large scale.

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The company claims that its technology utilizes exclusive reinforcement learning models to forecast the optimal next action or message for users, transforming conventional rules-based campaign management into AI-guided decision-making.

JustAI asserts that it facilitates over 600 marketing decisions assigned to AI monthly and contributed to generating more than $100 million in revenue for clients last year. Among its clients are Coursera, ClickUp, and Better.

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The startup was established by Mittal, who formerly held growth and retention positions at Twitter and Pinterest, and Hara, who possesses expertise in machine learning and recommendation systems.

In August 2024, JustAI secured a $1.7 million seed round with leadership from Peak XV Partners, Y Combinator, Lobster Capital, and Cloud Capital.

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The company intends to assist enterprise marketing teams in merging disparate marketing tools and workflows into a single knowledge and decision-making framework over the coming year.