LinkedIn's Open for Business feature to be introduced in India
One of the latest features in LinkedIn, Open for Business, which initially rolled out in U.S is now live in India and rest of the world, paving the way for freelancers and small businesses to indicate they are open for business. The feature that got its official launch in India on Monday enabling freelancers and small business owners to link their services with the LinkedIn profiles. The Microsoft-owned professional networking platform says that, this feature underlines its commitment to supporting small and medium businesses (SMBs) and freelancers across the world.
As per the research conducted by the company, small businesses are found heavily depended on word of mouth to attract new customers. The new feature aims to digitize the word of mouth concept thereby devising a new way for users to find, message, and provide references amongst each other.
Having over 60 million users, India has become the fastest-growing and largest market for LinkedIn outside the U.S.
Last month, LinkedIn introduced a 'Made in India' feature called 'Events', which allows users to create and attend events through both the app as well the web globally.
The Open for Business feature also allows members to determine which service providers are available and best-suited in order to meet the professional needs by identifying the services in search and filter results of the platform. The prime feature of the product is its ability to host safe online conversations and offline events. Users of the platform can also browse the entire services that are enlisted and send a direct message to the provider.
"Having almost 660 million members and 30 million companies on the platform across the world, LinkedIn is uniquely positioned to assist freelancers and small businesses in yielding more productive and successful benefits, despite where they are based on," said Allen Blue, Co-founder and VP of Product Management, LinkedIn.