Game streaming platform, Loco raised $ 42 million (Rs. 330 crore) in a funding round led by crypto major Hashed, with participants from Makers Fund, Catamaran Ventures, and Korea Investment Partners. The round also saw participation from Krafton, Lumikai, and Hiro Capital.

Ashwin Suresh, Founder, Loco says, “we will invest in strengthening the content side, as well as in technology development around areas like Web 3.0 and blockchain, The company will invest in working more closely with content creators and streamers, as well as upcoming organizations who are trying to build IP around gaming tournaments and creating new content."

Ethan Kim, cofounder and Partner, Hashed says, “Loco is the leader in game streaming in India and has the country’s most engaged community of gamers on its platform. Users between the ages of 10 and 30 form the bedrock of gaming and esports communities worldwide and India is one of the most interesting global gaming markets, with 40 percent of its population belonging to this cohort. We believe this new investment round will enable Loco to solidify its dominant position in game streaming and eventually provide the Indian gaming community with cutting edge Web3 products and services.”

The company is also in the process of building in-game integrations with other international partners. Additionally, Loco has teamed up with global brands like the NBA, Logitech, and Red Bull to run India-focused esports programs. Following the investment from South Korean gaming major Krafton in 2021, Loco has built a direct API integration, enabling the two companies to reimagine play and watch journeys for fans.

Anirudh Pandita, founder, Loco says, “we are enabling gamers to find their own gaming clan - supporting streamers they love, in a community where they truly belong. Loco is actively transforming the entertainment experience for Indian users and we are excited about the new investors joining us in building the future of entertainment.”