Kedar Apte has taken on the role of Chief Marketing and Growth Officer at Medanta, signaling his transition into the healthcare industry following a career in mobility, energy, and consumer sectors.

Apte revealed the decision in a LinkedIn post, emphasizing Medanta’s commitment to patient-centered care, empathy, and trust as significant reasons for his choice. He stated that his role will involve enhancing the hospital network's brand and refining the complete patient experience to ensure it is more cohesive, clear, and based on trust throughout all interactions.

"Apte remarked that in an era where empathy and trust are crucial in healthcare, the influence of brand and experience is significantly important, emphasizing his goal to introduce a consumer-focused perspective to the industry via communication, innovation, and experience design."

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Apte comes to Medanta after a three-year tenure at Mahindra Group, where he last held the position of Senior Vice President and Head of EV Charging Infrastructure. In that position, he focused on developing customer-oriented EV charging solutions, comprising home installation and maintenance for car purchasers. Before that, he directed global operations for Mahindra's agricultural equipment division, handling exports to over 50 nations and supervising market growth strategies in areas like Southeast Asia.

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In the earlier stages of his career, Apte served as Chief Marketing Officer at Jio-bp, a joint venture focused on fuels and mobility between Reliance Industries and bp. There, he was instrumental in establishing the brand within India’s challenging fuel and mobility sector.

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At Medanta, Apte is anticipated to concentrate on merging brand development with patient experience, while also utilizing innovation to enhance the accessibility of high-quality care.