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ONDC, NABARD are Activating E-Commerce in the Agricultural Domain

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In association with National Bank for Agriculture and Rural Development, Open Network for Digital Commerce (ONDC) is working towards activating e-commerce in the agricultural domain.

As one of its first initiatives to enable ONDC in the domain, ONDC and NABARD are hosting NABARD-ONDC Grand Challenge to establish market linkages for enabled players with market ready Farmers Producers Organizations (FPOs) in the country.

Additionally, it aims to promote development of innovative solutions in hopes to help adopt e-commerce in the domain.

Under the NABARD-ONDC hackathon, there are over 400 registered entities, with 250 being agri-tech startups and 150 being non-agri tech startups.

The agritech entities include Ninjakart, Agmart, John Deere, Arun Dairy Farm, and Udyami Kisan Agro Producer Company Limited.


Non-agritech startups include Phygital24, SiS tech, Neartail, Find.ai, Tata Cummins, ThoughtWorks, Zoho, Sonata software, Bosch global software, Alpha IoT, and Centrix.

In case a participant has already built a platform making their products more visible, they can make it ONDC compliant or turn it into a building block.

As per reports, startups will be given two problem statements, with one to integrate existing agritech e-commerce players on the ONDC network. The other is to build innovative solutions to accelerate adoption of the network enabled.

ONDC claims that NABARD is one of its earliest investors. In encouraging rural tech innovations, it decided to adopt a programmatic approach, to given them an opportunity to experiment in its platform.

It aims to help products of diverse sellers and artisans be available in the market.

ONDC says that this is the first approach to introduce FPOs in the tech world and challenges presented are said to be essential for building transactions for transactions. It says that participants will be encouraged to not only build businesses but to monetize their solutions as well.

Moreover, the winner of the hackathon can make it available for associations or other businesses.

In case a participant has already built a platform making their products more visible, they can make it ONDC compliant or turn it into a building block.

For instance, ONDC takes up Indic language support, to showcase support to create catalogues for handicrafts and goods. They can approach artisans to register with them or approach handicraft associations.

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