Zomato will soon launch its 10-minute food delivery service says, Zomato Instant, founder Deepinder Goyal.

Last week, the food delivery platform was in talks with restaurant partners and cloud kitchens to pilot the 10-minute delivery service from Gurugram.

“Sophisticated dish-level demand prediction algorithms, and future-ready in-station robotics are employed to ensure that your food is sterile, fresh and hot at the time it is picked by the delivery partner,” adds Goyal.

The finishing stations will be about 700-1,200 square feet large. Zomato will use warehouses of Hyperpure (its business-to-business supplies business for restaurant partners) and rent new facilities in high-density areas, as per reports.

According to reports, the company has committed $400 million to grow the quick-commerce category in India and is in talks to merge with ultra-fast grocery delivery startup Blinkit.

Zomato has already approved a plan to lend $150 million to Blinkit in phases.

According to Goyal, customers were increasingly demanding quick delivery times and sorting by fast delivery was one of the most used features on Zomato.

“In addition to that, after becoming a frequent customer of Blinkit (one of Zomato’s investments in the quick commerce space), I started feeling that the 30-minute average delivery time by Zomato is too slow and will soon have to become obsolete. If we don’t make it obsolete, someone else will,” Goyal adds.

The company will build Zomato Instant based on eight principles, including deep collaboration with restaurant partners, traceable supply chain, and convenient packaging for quick and easy consumption.

Goyal says, “due to demand predictability at a hyperlocal level,the price for the customer will get significantly reduced, while the absolute margin or income for our restaurant partners as well as our delivery partners will remain the same.”

Karti P Chidambaram, member of parliament for Sivaganga says, “or put any lives at risk, Zomato's initiative was a ten-minute-long gamble with a gig workers life.”