The US-based embedded technology company, embedUR systems, announced to invest Rs 500 crore in Chennai over the course of five years to strengthen its footprint in India.

The investment will assist the company, which has the majority of its staff situated in Chennai, to increase its proficiency in networking, cyber security, edge computing, and AI.

The company has already invested Rs 150 crore in its Chennai center, according to founder and CEO Rajesh C Subramaniam, and will start injecting new investment totaling Rs 500 crore starting in 2024. Next year, we'll start with Rs 100 crore, he said.

According to Subramaniam, the company will exclusively operate out of Chennai, India, and the embedded systems industry is anticipated to grow significantly over the next several years as a result of ongoing technological advancements, rising sales of wearable technology, smart gadgets, and industrial automation.

Due to affordability, widespread use of electronic components, and the growing acceptance of linked technologies across many sectors including automotive, consumer electronics, healthcare, and so on, the bootstrapped company is placing significant bets on the markets in India and Asia.

The goal of embedUR's strategic investment in India is to support businesses from a variety of sectors. Serving the expanding Asian markets from India will also be a priority.

The first phase of embedUR's investment will be Rs 100 crores in 2024, with Chennai as the main focus. This money will go toward upgrading Chennai's infrastructure, speeding innovation, expanding market reach, and hiring more people.

Additionally, Subramaniam stated that the business intends to ramp up hiring and would be on the lookout for chances to acquire both talent and businesses that dabble in cutting-edge technologies like AI, edge computing, and cyber security.

According to reports, embedUR Systems, which was established in 2004 and began operating in India in Chennai in 2008, has invested more over Rs 150 crores in the Chennai plant just in the previous two years.

The business boasts a staff of more than 350 people worldwide and runs two R&D facilities.