According to reports, Google is planning to it is roll out the next phase of its user choice billing pilot and announced that India is among the markets where this service will be available for users.

The other markets include Australia, Indonesia, Japan, and the European Economic Area. This comes as the Competition Commission of India probe in the company charging commission from apps is still ongoing.

According to the company, starting on Friday, all non-gaming developers globally can sign up to participate in the pilot and offer this choice to their mobile and tablet users in these markets.

According to reports, android has always been a uniquely open operating system, and we continue to evolve our platform and increase the choices available to developers and users, while maintaining our ability to invest in the ecosystem.

With this next phase of Google Play's user choice billing pilot, all non-gaming developers can offer an additional billing choice alongside Play's billing system for their users in the selected regions. The company will be sharing more in the coming months as we continue to build and iterate with our pilot partners.

According to the company, no other major app store, whether on mobile, desktop, or game consoles, has taken similar steps toward providing more payment choice and opportunities for developers, users and the entire internet ecosystem.

Over the last two years, it has moved away from a one-size-fits-all pricing strategy and that today 99 percent of developers qualify for a service fee of 15 percent or less.

The company is constantly listening to external feedback and considering changes to our business that enables the Android ecosystem to compete and thrive.

This process will take time and would require close collaboration with the developer community, but the company was looking forward to explore this further and begin making this available to all developers globally for their users in these initial markets, as per reports.