Meta Platforms Inc is creating a new top-level product group focused on generative artificial intelligence (AI), says Chief Executive Mark Zuckerberg.

AI has emerged as a bright spot for investments in the tech industry, which has been struggling with slowing growth, and has cut thousands of jobs as well as dialed down on experimental bets to beat the downturn.

“We're starting by pulling together a lot of the teams working on generative AI across the company into one group focused on building delightful experiences around this technology," Zuckerberg says.

“Over the longer term, we'll focus on developing AI personas that can help people in a variety of ways we're exploring experiences with text (chat in WhatsApp and Messenger), with images (creative Instagram filters and ad formats), and with video and multi-modal experiences,” adds Zuckerberg.

As per the reports, the new product team will report to Chris Cox, Meta's chief product officer this enables Meta to more rapidly implement the AI research team's findings in Meta's products.

The public battle to dominate the AI technology space kicked off late last year with the launch of Microsoft-backed OpenAI's ChatGPT, which has since prompted tech heavyweights from Alphabet Inc to China's Baidu Inc to announce their own offerings.

Last week, Facebook-parent Meta said it was releasing a new large language model LLaMA, the core software of a new AI system, which would be available under non-commercial license to researchers and entities affiliated with government, civil society and academia.