The NHAI and Reliance Jio have made an agreement to implement a safety alert system on the national highways of India. This system will send warnings to travelers through mobile alerts when they are approaching hazardous locations, including accident-prone areas, places with stray cattle, regions affected by fog, and emergency detours.

NHAI stated that the automated system will be operational for all Jio users who are traveling on or near national highways.

The system will utilize the existing telecom towers, enabling fast deployment without the requirement of roadside hardware.

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This collaboration utilizes Jio's digital infrastructure, which caters to more than 500 million subscribers across the country. Jyotindra Thacker, the President of Reliance Jio, stated that the program leverages the extensive network of Jio to provide safety notifications on a large scale, ultimately enhancing safety and awareness for highway travelers.

“This initiative marks an important step forward in providing timely and reliable information to commuters, enabling them to make informed decisions and adopt safer driving practices well in advance. I am sure that this initiative will set a new benchmark in technology-enabled road safety management on National Highway,” NHAI Chairman Santosh Kumar Yadav says.

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A pilot program will start at specific NHAI regional offices to pinpoint high-risk areas and establish criteria for alerts. The initiative will adhere to laws relating to regulations and safeguarding data. NHAI intends to forge similar partnerships with additional telecommunication companies to expand the scope of coverage.

Through the integration of digital technology with immediate communication, the organization seeks to enhance public knowledge and lower avoidable traffic accidents throughout India's highway system.

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In addition, IHMCL and NHAI have partnered with ICICI Bank to introduce the country's first MLFF tolling system at Choryasi Fee Plaza in Gujarat on NH-48, aiming to offer a smooth and convenient tolling experience to users of National Highways.

The completion of the contract signifies a significant advancement in barrier-free tolling, allowing for smooth Electronic Toll Collection using FASTag. The initial barrier-free toll plaza in the country will be Choryasi Fee Plaza in Gujarat. Furthermore, a deal was made with ICICI Bank to introduce MLFF at Gharaunda Fee Plaza in Haryana on NH-44.

NHAI aims to introduce Multi-Lane Free Flow (MLFF) based tolling at approximately 25 National Highway fee plazas in the current fiscal year. The identification process for these fee plazas is currently in progress.