In its latest drive to compete with startups challenging its core business, Adobe is releasing new image-generation technology that can draw inspiration from an uploaded image and replicate its aesthetic.

Image-generation technology from companies such as Midjourney and Stable Diffusion has put Adobe's customer base of creative professionals who use its tools such as Photoshop in jeopardy.

The corporation situated in San Jose, California, has responded by rapidly developing its own version of the technology and incorporating it into its software products.

Adobe, which has assured its clients that the photographs they create will be free of legal problems, claims that users have used the tools to create three billion images, one billion of which were created in the last month alone.

The Generative Match capability will be included in the new generation of tools introduced. It will, like Adobe's previous product, allow users to generate an image from a few words of text. However, users will be able to input as few as 10 to 20 photographs to serve as the basis for the created graphics.

Adobe's chief technology officer for digital media, Ely Greenfield, stated that the company intends to allow large brands to upload a handful of photos of a product or character and then use generative technology to automatically create hundreds or thousands of images for various purposes such as websites, social media campaigns, and print advertisements.

Some photography will shift to virtual photography, where you generate images from scratch. But a lot of it will be that you produce some traditional photography or creative work, and then you do a lot of adaption using this generative technology.